发明名称 |
Online Advertisement Perception Prediction |
摘要 |
An advertisement perception predictor may forecast the effectiveness of an online advertisement in a web page by predicting whether the online advertisement may be perceived by a consumer. The advertisement perception predictor may use a perception model that is trained for determining perception probability values of online advertisements. The perception model may be applied to an online advertisement to determine a perception probability value for the online advertisement. The perception probability value may indicate the likelihood that a consumer is likely to view the online advertisement.
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申请公布号 |
US2013097011(A1) |
申请公布日期 |
2013.04.18 |
申请号 |
US201113273924 |
申请日期 |
2011.10.14 |
申请人 |
WANG TAIFENG;LIU TIE-YAN;GAO BIN;QIN TAO;MICROSOFT CORPORATION |
发明人 |
WANG TAIFENG;LIU TIE-YAN;GAO BIN;QIN TAO |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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