| 摘要 |
An advertising management system (1) according to one aspect includes a decision unit (12) that decides a display pattern of an advertising content transmitted to a user terminal (10) among a plurality of predetermined display patterns based on at least one of a downloaded amount of the advertising content and a displayed region amount of the advertising content on a screen of the user terminal (10), and a counting unit (25) that executes update processing that counts number of times displayed corresponding to the decided display pattern of the advertising content on a count storage unit (23) that stores number of times each advertising content is displayed with respect to each of the plurality of predetermined display patterns.
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