METHOD AND SYSTEM FOR TRACKING RFID TAGS FOR USE IN ADVERTISING AND MARKETING

摘要

The current invention is a method and system for tracking an RFID tag within a defined 3D space and can be used to identify objects within a live performance and create hotspots with respect to the objects, which allows viewers the ability to select objects that are associated with one of the hotspots, and transmits their interest in the selected object to one or more users. Preferably, the system operates such that hotspots can be created for previously created video, newly created video media, as well as live broadcasts.