| 摘要 |
<p>PURPOSE: An advertisement method using a mobile application and an advertisement system thereof are provided to analyze and collect information about an advertisement consumer through an advertisement, thereby establishing a precise target advertisement and an advertisement strategy. CONSTITUTION: When an advertisement merge type mobile application is selected, a mobile application market server provides an advertisement service wireless application protocol(WAP) site to a mobile terminal(S4). An advertisement service server transmits a purchase voucher of the advertisement merge type mobile application to the mobile terminal corresponding to the advertisement consumption of a mobile terminal user(S5, S6). The mobile application market server transmits the advertisement merge type mobile application to the mobile terminal corresponding to the use of the purchase voucher(S8, S9). The advertisement service server transmits generated advertisement consumption result information to an advertiser terminal corresponding to advertisement response information of the mobile terminal(S11). [Reference numerals] (AA) Start; (BB) End; (S1) Finishing advertisement transaction; (S10) Implementing advertisement on a UI screen of a mobile terminal according to the execution of an advertisement merge type mobile application; (S11) Generating advertisement consumption result information by receiving response information of a mobile terminal user and transmitting the result information to an advertiser; (S2) Generating the advertisement merge type mobile application by merging advertisement information and a mobile application; (S3) Registering the advertisement merge type mobile application on a mobile application market server; (S4) Moving to an advertisement service WAP site according to the selection of the advertisement merge type mobile application by the mobile terminal; (S5) Consuming advertisement according to member registration in the advertisement service WAP site; (S6) Transmitting a purchase voucher to the mobile terminal and transmitting purchase information of the purchase voucher to the mobile application market server; (S7) Transmitting the purchase voucher to the mobile application server by the mobile terminal; (S8) Checking the use of the purchase voucher for the selected advertisement merge type mobile application using the purchase information; (S9) Transmitting the advertisement merge type mobile application to the mobile terminal</p> |
