SYSTEM FOR USING PERSONALITY TRAIT IDENTIFICATION TO MATCH CONSUMERS WITH BUSINESSES

摘要

An improved method for providing a consumer matching service, of the type having the steps of establishing a database of participating businesses which includes information on the experiences available from these businesses and also collecting consumer contact and experience sought information, includes the steps of: (a) establishing a consumer personality trait profile (22) in which one's personality traits are predictive of how one is most likely to make a purchase or selection decision as it relates to choosing between an array of experiences available to a consumer, (b) ascribing to each of the available experiences similar personality traits to yield experience personality trait profiles (26), and (c) matching the consumer personality trait profile (22) to the experience personality trait profiles (26) so as to compile for the consumer a list of ranked businesses which offer the experiences being sought by the consumer and most optimally match to the consumer's personality trait profile.