发明名称 |
MULTIPLE SLACK VARIABLES FOR BALANCING AD CAMPAIGN RISKS |
摘要 |
Systems and methods are provided for evaluating candidate orders relative to available inventory, such as evaluating candidate orders of advertising impressions relative to an estimated available inventor of advertising impressions. The evaluation can include matching orders with available inventors based on linear programs that include objective functions and constraints. At least one objective function can include multiple slack variables.
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申请公布号 |
US2013024286(A1) |
申请公布日期 |
2013.01.24 |
申请号 |
US201113188272 |
申请日期 |
2011.07.21 |
申请人 |
MICROSOFT CORPORATION;ENVARLI IZZET CAN;BHATTACHARJEE ROHAN;GORMAN ROBERT PAUL;KALVELAGEN ERWIN |
发明人 |
ENVARLI IZZET CAN;BHATTACHARJEE ROHAN;GORMAN ROBERT PAUL;KALVELAGEN ERWIN |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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