AN ACCURATE MECHANISM FOR ESTIMATING A MOBILE COMMUNICATION SERVICE PROVIDER'S MARKET SHARE

摘要

The invention is a method that enables a mobile communication service provider to estimate his market share on a street level in real time over a particular point of interest (POI). The POI can be any geographical region serviced by the provider and can range from whole countries down to groups of offices in a large office building. To deliver such output the method uses the network signaling data, which includes positioning data for active devices. Additionally, by using static data comprising the distribution of different models of devices employed by users in the network and the penetration rate of each model into the market, an accurate estimation of market share can be achieved.