| 摘要 |
The present disclosure provides an augmented reality mobile communication device and a method and system thereof, which can provide digital content items to individual users by reflecting a user preference associated with user circumstances in the provision of augmented reality. The augmented reality mobile communication device includes: a context inference unit that receives sensory information and predicts a user context regarding a user of a mobile communication device based on the sensory information; a transmission unit that transmits user context data to a server; a receiving unit that receives a personalized content item from the server, the personalized content item being generated based on user profile data and user preference data corresponding to user context data; and an augmented reality content renderer that overlays the received personalized content item on an image captured by a camera. |
