| 摘要 |
Example methods and apparatus to determine comparative performance of advertisements delivered through Internet and television media delivery are disclosed. A disclosed example method involves determining a first effectiveness measure associated with online media delivery of an advertisement, and a second effectiveness measure associated with television media delivery of the advertisement. The disclosed example generates an Internet-to-television lift measure based on the first and second effectiveness measures. The Internet-to-television lift quantifies a comparative performance of the advertisement via the online media delivery relative to the advertisement via the television media delivery.
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