IDENTIFYING LANGUAGES MISSING FROM CAMPAIGNS

摘要

A technique includes determining whether a first webpage includes content in a first language, where the first webpage is a landing page associated with an advertising campaign of a content sponsor, determining whether a second webpage includes the content in a different second language where the second webpage is not a landing page in the advertising campaign, evaluating one or more criteria in order to make a recommendation for expanding the advertising campaign to include the second webpage, identifying a recommendation for expanding the advertising campaign to include the second webpage based at least in part on the evaluating.