| 摘要 |
PURPOSE: A system for automatically generating a consumer classification database by type and supplying a customized direct advertisement service with the database is provided to type customers by inputting basic information about the customers and automatically storing information about purchasing situations in a database. CONSTITUTION: Information about consumers is inputted. One or more providers register a self-made advertisement in a database. The consumers are typed based on the information about the consumers. Situation information is inputted. A degree of similarity between the typed consumers and the c is compared and determined. If the similarity is matched with preset situation information similarity, the advertisement is exposed to only consumers of a corresponding type. [Reference numerals] (A1) Situation information 1; (A10) Collection and analysis of situation information; (A2) Situation information 2; (A3) Situation information 3; (A4) Situation information 4; (A5) Situation information n; (A6) Additional information 1; (A7) Additional information 2; (A8) Additional information 3; (A9) Additional information n; (B1) Consumer 1 - type A; (B2) Consumer 4 - type A; (B3) Consumer 5 - type A; (B4) Consumer # - type A; (CC) Ex) situation similarity; (D1) Consumer 3 - type B; (D2) Consumer 2 - type B; (D3) Consumer 6 - type B; (E1) Consumer 7 - type C; (E2) Consumer 8- type C; (E3) Sending advertisement to clients similar to a specific situation; (FF) Service system
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