| 摘要 |
A method and system for creating customer lists and customer profiles using mobile computing systems whereby A mobile computing system based marketing device, such as a Short Message Service (SMS) message, is created by the merchant and/or product marketer through a mobile application that includes one or more hooks that are presented to the mobile customers to inquire about a given mobile customer's interest level in the mobile computing system based marketing device and/or the specific offer made through the mobile computing system based marketing device. The mobile computing system based marketing device is then distributed to selected mobile customers and one or more of the selected mobile customers who receive the mobile computing system based marketing device respond, or fail to respond, to the mobile computing system based marketing device. Response data is then generated and stored in a mobile customer database and is used to create and/or update mobile customer profiles associated with the respective selected mobile customers in the mobile customer database. |
