| 摘要 |
A secondary content distribution system comprises a receiver for receiving a plurality of differing versions of secondary content (e.g. advertisements, audio, video, banner content) from a provider, each one of the differing versions of the secondary content being associated with at least one of a reading mode (e.g. activity of user, concentrated reading, flipping through pages) and a connection mode (bandwidth, connectivity), a processor operative to determine a reading mode of a user of a client device, a selector for selecting one of the differing versions of the secondary content for display on the client device display, the selection being a function, at least in part, of matching the determined reading mode with the reading mode associated with the one of the differing versions of the secondary content and the connection mode of the client device, and a display for displaying the selected one of the differing versions of the secondary content on the client device display. The reading mode of the user may be based on: page turn rate, measuring time between page turns, average click speed, speed of fingers on a touch screen, user interface activity, detecting focus of the user using gaze tracking mechanism, detecting moment or lack of movement of the client, detecting background noise.
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