发明名称 |
System for display advertising optimization using click or conversion performance |
摘要 |
An advertisement impression distribution system includes a data processing system operable to generate an allocation plan for serving advertisement impressions. The allocation plan allocates a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy nonguaranteed demand. The data processing system includes an optimizer configured to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions. The relationship defines a range of proportions of allocation of the first portion and the second portion. The optimizer generates a solution maximizing guaranteed demand fairness, non-guaranteed demand revenue, and click value. The solution identifies a determined proportion of the first portion of advertisement impressions to serve and a determined proportion of the second portion of advertisement impressions to serve. The data processing system outputs the allocation plan to control serving of the advertisement impressions. |
申请公布号 |
US8311885(B2) |
申请公布日期 |
2012.11.13 |
申请号 |
US20090609427 |
申请日期 |
2009.10.30 |
申请人 |
KENNEDY OLIVER;ANASTASAKOS TASOS;MAO JIANCHANG;VEE ERIK;SHANMUGASUNDARAM JAYAVEL;VASSILVITSKII SERGEI;YANG JIAN;TOMLIN JOHN;YAHOO! INC. |
发明人 |
KENNEDY OLIVER;ANASTASAKOS TASOS;MAO JIANCHANG;VEE ERIK;SHANMUGASUNDARAM JAYAVEL;VASSILVITSKII SERGEI;YANG JIAN;TOMLIN JOHN |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|