| 摘要 |
PURPOSE: An advertising system implementing the opt-out of advertisement targeting with search word input and a method thereof are provided to easily and conveniently use an opt-out function by setting the opt-out of advertisement targeting in a mode inputting a specific search word through a search window. CONSTITUTION: A search word identifying unit(310) identifies a search word related to an opt-out function of advertisement targeting. An opt-out setting unit(330) sets the opt-out of the advertisement targeting according to the search word in regard of identification information of a user connecting to a site. If the user connects to the site, an advertisement providing unit(340) restricts the advertisement targeting for the user according to the setting of the opt-out. [Reference numerals] (300) Advertising system; (310) Search word identifying unit; (320) Information providing unit; (330) Opt-out setting unit; (340) Advertisement providing unit |
