发明名称 TARGETING ADS IN CONJUNCTION WITH SET-TOP BOX WIDGETS
摘要 A network device receives selection of a widget, for execution at a set-top box (STB) associated with a customer, from multiple widgets stored at a server, where each of the multiple widgets includes a software application that the STB can execute to render graphics or images on a screen or to perform other functions associated with the STB. The network device analyzes information associated with the customer and the widget, and selects an ad for the customer based on the analysis, where the ad relates to a product or service available for purchase. The network device causes the selected widget and the selected ad to be delivered to the STB.
申请公布号 US2012246676(A1) 申请公布日期 2012.09.27
申请号 US201213491896 申请日期 2012.06.08
申请人 SHAPHY MUHAMMED;SRINIVASAN KARTHIK;VERIZON PATENT AND LICENSING INC. 发明人 SHAPHY MUHAMMED;SRINIVASAN KARTHIK
分类号 H04N21/458 主分类号 H04N21/458
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