PUBLICITY DISPLAY DEVICE, PUBLICITY DISPLAY METHOD, PUBLICITY DISPLAY PROGRAM, AND COMPUTER-READABLE RECORDING MEDIUM WHICH STORES SAID PROGRAM

摘要

A publicity server (10) comprises: a correspondent extraction unit (12) which, in order to identify a correspondent user who has a prescribed relationship with a reference user, extracts a correspondent user ID of the correspondent user for a reference user ID which denotes the reference user from a user relation database (21) which stores relation data which denotes relations between users; a comment extraction unit (13) which extracts comment data corresponding to the correspondent user ID from a comment database (22) which stores comment data which denotes a comment of a user for a product; a generation unit (16) which generates publicity content of a product which is denoted by the extracted comment data, said publicity content displaying the comment which is denoted by the comment data; and a transmission unit (17) which outputs the generated publicity content for displaying the publicity content on a prescribed screen.