A SYSTEM AND A METHOD FOR BRAND VALUE CALCULATION

摘要

This invention relates to a system (1) and a method for calculating brand values of the entities. The system (1) comprises; the Internet (2) from which the raw data about the focal entities are collected, at least one relational database (3) in which the data are stored, at least one collection and calculation unit (4) which collects raw data about the entities from the Internet (2) and stores them to the database (3), assigns certain weight and impact factor for each collected data, calculates the value of a brand with respect to the competitors via certain weights and impact factors and produces a report according to the calculated brand value.