| 摘要 |
A method for operating with reconfigurable personal articles to enable targeted distributed mobile advertising is disclosed. A web server is provided for product registration. The web server receives identifying personal data from a mobile subscriber and stores the personal data in a database. Non-identifying demographic data is received from the mobile subscriber and stored in the database. A unique serial number associated with a reconfigurable article purchased by the mobile subscriber and is received and stored in the database, in association with the mobile subscriber. A portal accessible via the world wide web is created for the mobile subscriber. A patch having an advertisement thereon is sent to said mobile subscriber for display on the reconfigurable article, and advertisers are provided with electronic access to the non-identifying demographic data. A personal article with a reconfigurable surface substantially covering each exposed exterior surface is disclosed. |
