CONTENTS PROVIDING SYSTEM USING MOBILE DEVICES AND METHOD THEREOF

摘要

PURPOSE: A content providing system using a mobile device and a method thereof are provided to enable an advertisement content provider to measure a target effect in real time by obtaining advertisement content matched with specific information about a mobile device user from an application program running in a mobile communication device. CONSTITUTION: An operating server(100) includes the following. A general advertisement managing unit manages advertisements performed without dividing regions. A local advertisement managing unit(120) manages advertisements performed in specific regions. An additional information managing unit(130) manages information except commercial advertisements. An advertisement target information managing unit(140) provides advertisement target information to an advertiser.