| 摘要 |
An apparatus, and an associated method, for augmenting the viewing experience of a viewer of a subject of interest. The viewer carries a wireless, or other electronic, device that identifies the subject of interest and associates media content with the subject of interest. Once the media content is associated with the subject of interest, the media content is caused to be played out while the viewer views, or as otherwise in proximity to, the subject of interest.
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