发明名称 |
Optimized bidding for pay-per-click listings |
摘要 |
A plurality of pay-per-click listings is retrieved based on a search query. For each pay-per-click listing, a rank value is calculated that is based at least in part on a performance score and a maximum bid, thereby generating a calculated rank value. The plurality of pay-per-click listings is ordered based at least in part on the calculated rank value. A cost is determined associated with each of the plurality of pay-per-click listings. |
申请公布号 |
US8244585(B1) |
申请公布日期 |
2012.08.14 |
申请号 |
US20080031124 |
申请日期 |
2008.02.14 |
申请人 |
HUANG JIAN;JIANG YANKANG;GU QI;SUPERMEDIA LLC |
发明人 |
HUANG JIAN;JIANG YANKANG;GU QI |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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