发明名称 |
Systems and Methods for Placing Advertisements |
摘要 |
Systems and methods provide techniques for associating advertisements with relevant content on a user interface. A method for placing advertisements on a user interface includes providing a user interface having a plurality of user interface screens, at least some of the plurality of user interface screens containing user-selectable control objects, and determining which of a plurality of advertisements to display on a user interface screen based on at least one of the following criteria: topical relevance, contextual relevance, path relevance and cognitive prominence |
申请公布号 |
US2012203624(A1) |
申请公布日期 |
2012.08.09 |
申请号 |
US201213452976 |
申请日期 |
2012.04.23 |
申请人 |
HILLCREST LABORATORIES, INC. |
发明人 |
CURTIS CHISTIAN M.;GRITTON CHARLES W.K. |
分类号 |
G06Q30/02;G06Q30/00;H04N5/445;H04N7/16 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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