A MEASURING METHOD FOR APP DISTRIBUTION PERFORMANCE PER ADVERTISEMENT MEDIA VIA PROMOTION SERVICE BY APP DISTRIBUTION

摘要

PURPOSE: An application distribution rate measurement method in advertisement medium using a promotion service is provided to offer an application service and a promotion interworked with the application service in real time using a wireless internet medium and an online/offline medium. CONSTITUTION: A tracking script is inserted into an application for promotion. The application for the promotion, a mobile gift certificate for events, or a discount coupon is registered in a promotion server(20). Promotion content is exposed to a user of a portable terminal connected to the promotion server using a promotion page(21). The user identification or telephone number is stored in the promotion server using an event page(22).