| 摘要 |
This invention assists broadcast radio listeners by facilitating their active engagement of on-air content. Listener selected information invokes search processes within a plurality of mediums and results are returned to the listener over prescribed plurality of communications mediums. Broadcasters acquire real-time listener demographic information based on the number of selections received when specific content is aired. Such information is used to assess the popularity of on-air personalities or particular products. The greatest impact of this invention is the combined application of broadcast radio, cellular telephone and the Internet to provide interactivity for listeners. All three mediums are harnessed to make this invention viable. The invention system offers novel capabilities that are not currently possible in modern broadcast radio. This includes the niche broadcast radio area of satellite radio.
|
