DEVICE AND METHOD FOR SUPPLYING ADVERTISEMENT

摘要

PURPOSE: An advertisement system and advertisement providing method are provided to increase advertisement effects by providing accurate advertisement according to the usage of a navigation system. CONSTITUTION: A destination information reception unit(110) receives information for a destination established in a user terminal from the user terminal. A destination attribution analysis unit(130) analyzes the attribution of the destination based on the information. An advertisement determination unit(160) selects advertisements based on the attribution of the destination. An advertisement providing unit(170) provides the related advertisement to the user terminal.