发明名称 |
ONLINE ADVERTISING TECHNIQUES UTILIZING TAXONOMICAL MAPPING |
摘要 |
Techniques arc provided for allowing a user to cause a displayed advertisement to be replaced by an alternative advertisement. The user is provided with a graphical user interface that includes display of multiple user-selectable alternative advertisement topics or topical categories. The alternative advertisement topics or topical categories may be derived based on an advertisement taxonomy which relates to topics or topical categories of advertisements, and may be topically related to the displayed advertisement. Based at least in part on a selected alternative advertisement topic of topical category, an alternative advertisement is selected for display to the user. |
申请公布号 |
US2012116882(A1) |
申请公布日期 |
2012.05.10 |
申请号 |
US20100941910 |
申请日期 |
2010.11.08 |
申请人 |
SANGHAVI MEHUL;XIAO GRACE;YAHOO! INC. |
发明人 |
SANGHAVI MEHUL;XIAO GRACE |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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