SYSTEM AND METHOD OF CAPTURING POINT-OF-SALE DATA AND PROVIDING REAL-TIME ADVERTISING CONTENT

摘要

A tap device is provided that monitors data communications with a point-of-service terminal device and communicates with remote servers that are associated with an external network, a local server that is associated with an internal network and a display for displaying point-of-purchase promotional media. The tap device includes a monitoring device that monitors communication lines of the point-of-service terminal device for data packets having sales transaction data. The tap device includes a trigger database having entries with pre-stored digital message trigger data elements and a processor that communicates with the monitoring device to receive the sales transaction data. The processor generates instructions to search the entries of the trigger database for a match between the pre-stored digital message trigger data elements and the sales transaction data. The tap device includes an engine that releases selected digital messages to the display upon receiving a signal from the processor identifying a match.