| 摘要 |
Provided are a method and mobile terminal for performing a personalized search, capable of providing search results optimized for a user in consideration of location and user preference. The method includes acquiring a question keyword from a user and information about the location of a mobile terminal, making a local search on the basis of the question keyword and the location information to generate local search results, displaying the local search results and storing a use record of the user of the mobile terminal corresponding to the displayed local search results, generating a user preference analysis model using the location information and the use record, then applying the generated user preference analysis model to the local search results, and deducing personalized final local search results from the local search results. Thus, it is possible to provide the local search results optimized for the user.
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