发明名称 |
SYSTEMS AND METHODS FOR IMPLEMENTING AND MANAGING GIFT CARDS |
摘要 |
An offer management system is provided that evaluates conditions in relation to a gift card and triggers an action. In another example, the offer management system may be capable of evaluating attributes of a transaction using a gift card and may be capable of triggering an action. A trigger may be defined using one or more rules. For example, an administrator for a retailer may configure an offer rule in an interface of the offer management system. These rules may be evaluated in real-time, and offers made responsive to those evaluations. For example, offers may be made to a gift card recipient such as a discount on the total purchase, a dynamic addition of value to a gift card, issuance of a new gift card, or other offer. These offers may be used by a retailer to foster certain behaviors relating to gift cards. |
申请公布号 |
EP2433259(A1) |
申请公布日期 |
2012.03.28 |
申请号 |
EP20100778463 |
申请日期 |
2010.05.21 |
申请人 |
CASHSTAR, INC. |
发明人 |
STONE, DAVID, D.;PEELER, PHELPS, ALAN;SNYDER, GLENN, A. |
分类号 |
G06Q30/00;G06Q20/10;G06Q30/02;G06Q30/06 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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