Method, DVB-H system and terminal for providing a broadcast image using Lightweight Application Scene Representation (LASeR) content

摘要

A terminal can acquire information required for an image configuration by accessing actual Electronic Service Guide (ESG) information using linking information when broadcast providers transmit Lightweight Application Scene Representation (LASeR) content including the linking information related to the LASeR content and the ESG information provided in a Digital Video Broadcasting-Handheld (DVB-H) Convergence of Broadcast and Mobile Services (CBMS), Open Mobile Alliance Broadcasting (OMA-BCAST) or Open Air Interface (OAI) standard. The broadcast providers can directly control a configuration of a broadcast image to be displayed on the terminal, such that differentiated broadcast images can be provided on a broadcast provider-by-broadcast provider basis.