摘要 |
The process of constructing a successful targeted content campaign can be time consuming and error prone. By having access to performance data, adjustments can be made, such as to the tasks performed by the content delivery system, the available content, or the campaign parameters, to improve performance. As the delivery system performs its tasks, it can collect a variety of information regarding the activities within the delivery system. Based on the collected information, the delivery system can obtain performance data for the various campaigns. The delivery system can then analyze the performance data to identify any campaigns that have failed to meet the specified performance criteria. When a non-conforming campaign is detected, the delivery system can attempt to determine the cause of the non-conformance and send an alert to the appropriate entity. Additionally, in some cases, the delivery system can include in the alert suggestions for improving the campaign performance. |