| 摘要 |
<P>PROBLEM TO BE SOLVED: To predict a viewing tendency of contents and a viewing tendency of advertisements inserted in a content using a portable wireless communication terminal for operating a receiver receiving a video content. <P>SOLUTION: A portable wireless communication terminal 30 has a remote control operation function, and can perform viewing/recording reservation and the like of an STB (Set-Top Box) 20. Based on content recommendation information consisting of information related to a content matched to a user's taste or the like, which is displayed on a screen of the portable wireless communication terminal 30, when the viewing/recording reservation of a content is performed, information related to the content to which the viewing/recording reservation is performed and a utilization situation of the portable wireless communication terminal 30 are transmitted to a program viewing tendency analysis server 80. Thereby, the program viewing tendency analysis server 80 obtains a viewing tendency and a prior viewing rate of contents. The program viewing tendency analysis server 80 acquires an operation history of an advertisement skip function implemented to the STB 20 from the portable wireless communication terminal 30 to obtain a viewing tendency and a viewing rate of advertisements. <P>COPYRIGHT: (C)2012,JPO&INPIT |
