| 摘要 |
The present invention relates to an advertisement management method and an advertisement management server for leading bidding participation of advertisers by arousing a searcher's interest through the competing bids among a plurality of advertisement items extracted in association with a search word, and by adding predetermined benefits in accordance with the ranking results of the competition to advertisers. In relation to one embodiment of the present invention, the advertisement management method comprises the steps of: allowing a receiving unit of an advertisement management server to receive an input of a predetermined search word from a searcher; allowing a competition space providing unit from the advertisement management server to provide a confrontation space to the searcher, such that a competition is created among a plurality of advertisement items which are associated with the predetermined search word and include link information therein; allowing a competition ranking determination unit of the advertisement management server to determine the ranking of results for the plurality of advertisement items; and allowing a benefit providing unit of the advertisement management server to provide the advertisers, which have participated in the competition, with benefits according to the determined rankings. |
