发明名称 Determination of a profile of an entity based on product descriptions
摘要 Relative to a given product or products, one or more attributes and, for each attribute, a plurality of possible attribute values, are defined. For a given product and attribute, one or more descriptions of the product are obtained and analyzed to determine the correspondence of the description(s), and hence the product itself, to each of the plurality of possible attribute values. In one embodiment, this analysis is based on previously-labeled training data. A knowledge base can be populated with information identifying the products and their correspondence to the plurality of possible attribute values for each attribute. This technique may be used to develop a profile of an entity, which in turn may be used to develop appropriate marketing messages or recommendations for other products.
申请公布号 US8117199(B2) 申请公布日期 2012.02.14
申请号 US20100710832 申请日期 2010.02.23
申请人 GHANI RAYID;FANO ANDREW E.;ACCENTURE GLOBAL SERVICES LIMITED 发明人 GHANI RAYID;FANO ANDREW E.
分类号 G06F7/00;G06F17/00;G06F17/30;G06Q30/00 主分类号 G06F7/00
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