发明名称 |
Methods to attribute conversions for online advertisement campaigns |
摘要 |
A method attributes credit for conversions to a plurality of event types. A plurality of probabilities that a single impression of each of a plurality of respective event types causes a conversion by one of a plurality of users are defined. A processor is used to select values for the plurality of probabilities so as to minimize a total squared error based on differences between an observed outcome for each user and a respective expected outcome for each user calculated from the plurality of probabilities. |
申请公布号 |
US8108254(B2) |
申请公布日期 |
2012.01.31 |
申请号 |
US20040879457 |
申请日期 |
2004.06.29 |
申请人 |
LIN LONG-JI;JUNG DZ-MOU;NATKOVICH OLGA L.;GOLDENBERG GEORGIY;YAHOO! INC. |
发明人 |
LIN LONG-JI;JUNG DZ-MOU;NATKOVICH OLGA L.;GOLDENBERG GEORGIY |
分类号 |
G06Q30/00;G06F |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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