Standardized customer application and record for inputting customer data into analytic models

摘要

A system and method for creating virtual "flat" customer records derived from database customer data that may be 5 used as a standardized input for analytical models. A Customer Analytic Record ("CAR") application may be created as a database objection to extract, transform, and format all of the customer data needed for customer segmentation and predictive modeling. The CAR may be a 10 set of database "views" that are defined using virtual stored queries and enabled using capabilities of a data base management system and a structured query language. The CAR is preferably a virtual "flat" record of the customer data needed for customer analytics. The customer 15 data may be extracted by running one or more SQL queries against the database view(s) . The CAR application may dynamically calculate additional variables using predetermined transformations, including custom transformations of an underlying behaviour. If additional 20 variables are created, the CAR may be modified to include the additional variables. The CAR is preferably a dynamic view of the customer record that changes whenever any update is made to the database. The definition of the CAR provides documentation of each data element available for 25 use in models and analytics. - 10 - 12 CUSTOMERS 4 CAMPAIGN 16 CREATE/TRAIN PREDICTIVE 18 CAMPAIGN 20 CAMPAIGN -Fig. A UPDATING -24