JOINT MULTI-CHANNEL CONFIGURATION OPTIMIZATION FOR RETAIL INDUSTRY

摘要

A data integration module is operable to integrate a plurality of data sources, a customer preference module builds a model representing preference to different channels in merchandise category for each customer segment. A customer satisfaction module creates a model representing customer satisfaction metrics. A joint multi-channel optimization module is operable to use an optimization model that utilizes the customer preference model and the customer satisfaction model and maximize retailer's profit and customer satisfaction.