Matchbooks having advertising media

摘要

Improved matchbooks having separable message sheets are provided for. The novel matchbooks each comprise a comb of matches having a plurality of matches and a cover. The cover is attached to and folded over the comb such that the cover substantially encloses the comb when the cover is in a first closed position and permits a consumer to access the matches in the comb when the cover is in a second open position. The cover has igniting material on the cover on which the matches may be struck and ignited. The matchbooks also have a message sheet providing a substrate on which a message may be imprinted. The message sheet is separably connected to the cover such that the message sheet is separable from the cover. Thus, the message sheet may be removed from a novel matchbook by a consumer without compromising the integrity of the matchbook.