AUTOMATED AUCTIONING OF EXCLUSIVE COMMUNICATION RIGHTS TO SUBSET POPULATIONS

摘要

In an example, a method includes defining a subset of one or more individuals records, wherein the individual records are stored in a population database; creating an auction record in an auction database for the subset, wherein the auction record stores data representing a period of time and a conversion metric for the one or more individuals in the period of time, and wherein the period of time is an exclusive period of time for communicating to the subset population; evaluating the conversion metric for the one or more individual records during the period of time, wherein the one or more individuals records are classified as converted or non-converted based on the evaluation; and based on the evaluation, extending the first period of time for a portion of the one or more individuals records that are classified as converted.