ADVERTISEMENT SCHEDULING APPARATUS, METHOD, AND COMPUTER PROGRAM

摘要

PROBLEM TO BE SOLVED: To match an advertisement frame with a sponsor so as to satisfy both of a media owner and the sponsor based on characteristics of advertisement frames provided by a plurality of media owners such as installation entrepreneurs or advertising agencies and conditions desired by the sponsor.

SOLUTION: An advertisement scheduling apparatus 1 stores: selling condition data 21 including advertisement frame characteristic data which is determined by respective installation places of the plurality of advertisement display devices and time zones and shows respective characteristics of the plurality of advertisement frames; and buying condition data 23 including advertisement display condition data which shows display conditions of the plurality of sponsors for displaying an advertisement of each sponsor on an advertisement display device, and includes: a buying/selling process unit 13 for matching a plurality of advertisement frames with a plurality of sponsors based on the advertisement display condition data and the advertisement frame characteristic data; and an advertisement display schedule generation unit 17 generates display schedule data of the advertisement according to the matching result.

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