TECHNIQUES FOR ADVERTISER GEOTARGETING USING MAP COORDINATES

摘要

Techniques to provide geo-targeted advertising are described. A technique may include displaying a map to an advertiser at a first zoom level. The advertiser may stay at the first zoom level or change to a second zoom level. The advertiser may also create a user-defined area of the map. The advertiser may select an advertising campaign, and the advertising system may associate the selected advertising campaign with the user-defined area and the selected zoom level. The advertising system may then provide the selected advertising campaign for display in a mapping application operating on a client device when the user-defined area and the selected zoom level are viewed in the mapping application. Other embodiments are described and claimed.