Method and system for measuring user experience for interactive activities

摘要

A method and system for measuring the biometric responses of an audience to a presentation or interactive is disclosed. The invention includes an experience that provides a sensory stimulating experience and determines a measure of the level and pattern of engagement of that audience and impact of the presentation or interactive experience. Measuring the biometrically based responses of persons being exposed to the presentation determines the moment-to-moment pattern or event based pattern and overall level of engagement. The invention includes eye tracking to determine areas of the presentation that correspond to levels of biometric responses suggesting high and low levels of visual impact. Further, the invention can be used to determine whether the presentation or the content in the presentation is more effective in a population relative to other presentations and other populations and to help identify elements of the presentation that contribute to the high level of engagement.