| 摘要 |
<p>A method, apparatus and system for intercutting advertisement are provided in the present invention, said method comprises: receiving a playing request message carrying user information and media information from a user terminal; determining whether said user needs intercutting advertisement based on said user information and media information; if said user needs intercutting advertisement, then having a pause in playing the stream media corresponding to said playing request message, obtaining the advertisement stream corresponding to said user information and media information, and delivering said advertisement stream to said user to be played; when detecting the accomplishment of said advertisement playing, transmitting playing request message to a stream media server, and forwarding the stream media, corresponding to said playing request message, obtained from the stream media server to the user terminal. The adoption of the present invention can not only reduce the resource occupation of CPU by intercutting advertisement and the hardware configuration requirement of stream media agent, but also increase the information contents of pushed advertisement and simplify the setting of stream media agent.</p> |
