| 摘要 |
System and methods are disclosed for displaying advertisements through a digital video recorder (DVR). In one embodiment, the DVR includes an advertisement storage system that stores advertisements from at least one third party advertiser. The DVR further includes an advertisement control system that detects activation of a fast forward feature during playing of a television program. In response to detecting the activation of the fast forward feature, the advertisement control system selects an advertisement from the advertisement storage system, and initiates the display of the selected advertisement in association with a progress bar that is displayed during activation of the fast forward feature.
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