System for and method of analysing the consumption of transmitted audio visual content

摘要

A method for analysing the consumption of AV content by consumers is disclosed. The method is applicable to content that comprises a multiplicity of content assets. The method comprises assigning to each AV asset a tag that includes a unique asset ID and a multiple-entry qualification tag. Each user also has a multiple-entry qualification tag. Upon a user making a request for a particular AV asset, that consumer is assigned a new qualification tag that is a weighted combination of the consumer's existing qualification tag and the qualification tag of the selected asset. A similar method can be applied in reverse to amend the qualification tag of the consumer based upon the qualification tags of the AV assets selected by the user. In either case, the qualification tag will tend to converge to an optimal value over time.