IMPROVED ADVERTISING COMPLIANCE MONITORING SYSTEM

摘要

An advertising compliance monitoring system is provided that includes a backscatter tag (10) affixed to a sign (46) or marketing material or shopper ID card, the tag communicating with a backscatter reader (12). The tag includes a memory for storing tag data and a transmitter (26). The tag (12) transmits tag data to a reader (12) automatically on a periodic basis or when interrogated. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper. This data is processed by a computer (16) to determine compliance with and/or exposure to a particular advertising program.