| 摘要 |
<p>#CMT# #/CMT# The method involves providing information by access on an information platform and an advertising platform by a user (1). The user is connected with the information platform in form retrievable data of an advertiser and with the advertising platform in form retrievable data of an advertising medium (5) via data connections. User information about the user and the advertiser is stored at a central controller (4), and is transmitted from the user to the medium. User-specific advertising contents are adjusted and are transmitted to the medium for output to the user based on the user information. #CMT#USE : #/CMT# Method for user-specific control of advertising contents in an information network. #CMT#ADVANTAGE : #/CMT# The method allows the advertisers to deliver the targeted advertising content for effectively approaching potential buyers with reduced financial expenditure, and avoiding that the users are provided with unwanted advertising contents while enabling efficient use of the information networks for advertisers and users in a time-efficient and cost-effective manner. #CMT#DESCRIPTION OF DRAWINGS : #/CMT# The drawing shows a schematic representation illustrating interaction between a user, an advertising platform and a central controller. 1 : User 4 : Central controller 5 : Advertising medium 7 : Ad server 10.1 : Ad server cookie.</p> |
