| 摘要 |
A method and system for developing direct mailing lists for use by businesses and other organizations are disclosed. Existing customer records from the organization or a related organization or class of organizations are obtained and sorted according to mailing delivery routes. Delivery routes having high concentrations of existing customers are identified. Additional demographic information is used to further narrow desired delivery routes to qualified delivery routes to those having target customers. Target Customers on qualified delivery routes having the highest concentration of existing customers are included on the mailing lists.
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