| 摘要 |
<P>PROBLEM TO BE SOLVED: To measure effectiveness received by an Internet user viewing advertisements inserted in web pages. <P>SOLUTION: A server b includes an advertisement master database 100 network-connected to an Internet user terminal a, an advertisement distribution log 200, a web site viewing log 300, an effectiveness database 400 and an effectiveness measuring engine 1. With a system, method and program for measuring advertisement effectiveness, the server b collates the information of the advertisement viewed by the Internet user and the viewing information included in the viewing log 300 of the web site of an advertiser with the user's unique information by processing the advertisement information included in the advertisement distribution log 200 and the advertisement information recorded in the advertisement master database 100, calculates the effectiveness by viewing the advertisement, and records the effectiveness to the effectiveness database 400. <P>COPYRIGHT: (C)2011,JPO&INPIT |
